Let’s pitch on how you will make money!
This slide will notify the investors about your idea to make a profit. It will include information like products and services your company plans to sell, targeted markets, pricing strategies, and estimated expenses. A business model is based on the value proposition, which focuses on the goods and services provided by the company in comparison to competitors, as well as the reason for demand among customers or clients.
A business model, in general, revolves around four things:
- What are the products and services offered by the company?
- How about the marketing strategy?
- What expenses will it require?
- How does the company intend to make money?
So most importantly focus on these
Revenue Streams:
Clearly define how your business generates revenue. Describe the different sources of income, such as product sales, subscriptions, licensing fees, advertising, or any other monetization strategies you employ.
Pricing Strategy:
Explain your pricing strategy and how you have determined your pricing model. Discuss factors that influenced your pricing decisions, such as production costs, market demand, competition, and perceived value to the customer.
Customer Acquisition:
Outline your customer acquisition strategy. Explain how you plan to attract and retain customers, whether it’s through marketing campaigns, referrals, partnerships, or other means. Highlight any competitive advantages you have in acquiring customers.
Cost Structure:
Discuss your cost structure and how you plan to manage expenses. Outline the key cost drivers, such as production costs, marketing expenses, personnel costs, and any other significant expenditures related to running your business.
How do you design a business model?
- Outline the revenue streams through which your company plans to generate revenue.
- Identify the ways to measure success. Note down the costs to acquire a customer or how many times customers have repurchased.
- Make an attractive and clear value proposition.
- Consider both fixed and variable expenses. Set the chargeable price that covers the expenses.
- This slide is the key slide in your pitch deck. Make it clear using a few words.